If you want to make money online, creating and marketing with minisites is perhaps the fastest and cheapest way to achieve your goals.

Firstly, a “mini site” is targeted to a very tight niche market, and delivers very unique content, usually in the form of a members area. Mini-sites are not like blogs or other type of content sites; they sell access to the information instead of giving it out for free. A mini-site can have at bare minimum two pages; the sales page and the download page. Even larger minisites rarely have more than 10 pages,since the content itself is distributed in PDF formats.

Traffic from search engines is just one of the ways to make sales from your own minisite. Since your content is mostly in PDF / audio / video format, Google will never find it give it a favorable search engine ranking. Therefore if you want to create and sell minisites, you need affiliates – and LOTS of them. Knowledge in PPC or Pay Per Click marketing helps as well, especially when your site is new and you don’t already own a list you can market to.

The most important part of any mini-sites, besides the content, is the sales page. You need to understand how to write basic sales copy that sells, and also arm yourself with a lot of salespage images and other images you can use to make your copy look appealing. Creating a pure-text sales copy is a big mistake, but most people still do it.

The overall design and appearance of your minisites also matters. You can either hire someone to create your design or you can buy instant minisite templates and easily put together a stunning site yourself.

In the long run, you need to pick up some image editing skills. Although Photoshop is the best option if you can afford it, you can also use GIMP as an alternative.

With a couple of good GIMP video tutorials you can get all the skills you need as far as marketing minisites is concerned, but you probably can’t make use of cool stuff like Photoshop e-cover scripts and templates.

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